Although an Increasing number of people choose to purchase items online with their credit cards, there are still people who opt to not do so due to the danger involved in these transactions. Some of the questions they ask are whether their sensitive financial and personal information will stay secure and whether they’re transacting with a reliable merchant.
These can be hard to establish, especially if your e-commerce site is fairly new and it hasn’t got lots of feedback from your customers yet. So, how can you build confidence? You have to guarantee them that you can take care of their payments safely. How do you achieve that? Here are a few methods to help you to that.
Tip 1: Getting a Secure Website.
No matter how secure your payment gateway is, you will be surprised t get serious backlash from the clients in case your site becomes endangered. It is possible to prevent this from happening by picking a secure platform for your e-commerce site. In that instance, an open source e-commerce platform would be a great idea because you will receive consistent get security updates which will help protect your website from hackers.
Tip 2: Get the Facility to Accept Payments Securely.
Your website needs a facility to take payments. If you are managing only small transactions with a couple of clients, a merchant account will be ideal for you. It can allow you to accept different types of electronic payments like credit cards and other Andrew Phillips Cliq electronic modes of payment. But if you’re also likely to manage shipping of a huge number of orders, then you will need a payment gateway. Whatever merchant accounts and payment gateway you choose, ensure that it has already built a reputation for reliable security. This is essential as you need something which will safeguard your customers’ sensitive information, like credit card numbers and shipping addresses.
Tip 3: Provide Other Payment Choices.
Handling credit card details may be a tricky job. Additionally, it means a great deal of obligation for you because you’re the site owner. Good thing there are several other payment choices which don’t require customers to supply their credit card details. One such choice is PayPal. All they need to do is input their account’s e-mail address and authorize the trade. The only problem with this kind of alternative is that they include hefty transaction fees that could affect your profits.
Whether online or in the real world, you can build trust among customers by making them feel secure when buying from you. And you can do so on your e-commerce website by offering them with safe and protected choices by which they may close transactions with you.