The importance of a good logo cannot be overemphasized. As the heart of your branding, your logo should embody the essence of your business and leave a lasting impression.
When creating your marketing materials, such as flyers, business cards, your website and the like, your logo will one of the most crucial parts of your design. That’s why you should never take it for granted. You should be willing to devote some time to it.
The good news is there’s no need to hire a professional designer to make you a good logo. Nowadays, you will find a lot of online resources that let you design your own, using simple editors that offer various customization options.
Most of all, there’s no need for any technical expertise or design knowledge whatsoever. Such tools are instinctive to use, which means you simply have to follow as you are instructed. Some sites, for instance, will ask a number of questions, and based on your answers, they will return logo suggestions. After that, you can begin conceptualizing and personalizing your logo, and then download it in different formats that let you use it on different types of marketing materials.
The following are tips to help you make the perfect logo design:
a. Selecting Colors – Use colors that fit the spirit of your brand. So if you sell children’s toys, bright hues work best. If you sell insurance, you can go with more professional and subdued shades. In fact, there is thing called psychology of colors. Read about it and see how it can help you pick the right colors for your logo.
b. Size Optimization – Ensure that your logo looks great in various materials or resolutions. In other words, it should be scalable. There’s no need to keep adjusting the size manually for various purposes.
c. Finding Inspiration – You don’t want to copy other logos, but you can always get inspired by them. If you research online, you will find lots of websites that feature tested and proven logos of successful brands. Let them serve as your guide as you build your own.
d. Flexible Design – Though it’s fine to update your logo once in a while, you shouldn’t do it weekly or even monthly. Note that a logo only works if it is consistent because the goal is mainly to identify your brand. If you keep changing yours, then people will get confused and that is counterproductive to your brand.
e. Simple Does It – Finally yes, the simpler your logo is, the more likely people will remember it. It’s okay to be creative, but don’t go overboard. Creativity can actually get in the way of business if you forget that function is always the priority.